Clean all three sides of your dog's teeth with one stroke. This toothbrush has a unique 3-sided design. It looks different because it is different. The KissAble Toothbrush brushes all 3 sides of your dog's teeth at once (bottom, front and back) with one simple brushing motion. This multi-tasking toothbrush massages your dog's gums as it cleans his teeth. Firm scrubbing bristles positioned to clean your dog's teeth are paired with softer massaging bristles that work the gums, helping to prevent gum disease. Why brush your dogs teeth There really is no excuse for ignoring your dog’s dental care, but many dog owners do. The American Veterinary Dental Society found that 80 percent of dogs have periodontal disease before the age of 3… and that condition carries a lot of serious health risks.Without brushing, plaque builds up on your dog’s teeth. It breaks off and is absorbed into the bloodstream. That can lead to blocked arteries, which causes heart disease and kidney problems. A few years ago, the idea of brushing your dog’s teeth was unheard of. While it is gaining popularity, most pet owners still don't t brush their dogs’ teeth regularly.. Key Features Three sided head Cleans all three sides of the tooth simultaneously Soft bristles Will not damage the gums Small head size the brush fits comfortably into even the smallest mouth Non slip handle Helps you keep a grip on the brush even when your dog is fidgeting Tips on keeping your dog's teeth clean 1. Brush at least 3 times per week to get maximum benefit 2. Don't use human toothpaste unless you have taught your dog to spit! Look on the back of your toothpaste. You will most likely find a statement that it should not be ingested. This is because it contains soap. Soap creates foam, which gives people the perception that the product is cleaning but is not indicative of the cleaning power of a product (it is for marketing purposes: perception is reality). Toothpaste designed specifically for pets does not contain soap; it won't foam up; and it can be swallowed safely. 3. Replace the toothbrush when the bristles become frayed or every 3 months, as the brush will start to harbor microorganisms.